SEO Blog: Practical Guides From 18 Years of Client Work
Practical SEO guides based on real client work and site reviews, not theory. Most posts focus on Australian businesses: local SEO for trades and clinics, ecommerce SEO and site migrations.
-
How to Get Cited in Google AI Overviews and AI Mode: 7 Proven Fixes for Australia
How to rank in AI Overviews and AI Mode in Australia: what Google says, what my test of 30 local searches showed,…
-
SEO vs AEO vs GEO: What’s Actually Different (and What Isn’t)
SEO vs AEO vs GEO explained by a consultant with 18 years in search: what’s new in AI search, what’s just SEO…
-
Healthcare SEO for Clinics: 7 Steps to More Bookings Without Breaking AHPRA Rules
When someone’s lower back locks up on a Monday morning, or their child chips a tooth at the park, they don’t read…
-
SEO for Plumbers: 7 Proven Steps to Win Emergency Jobs and the Maps Pack
SEO for plumbers, explained step by step: rank for emergency jobs, win the Google Maps pack, build suburb pages that convert, and…
-
Shopify SEO Migration: The WordPress to Shopify Checklist From a Real 9.9x Growth Move
When I moved Mearth from WordPress to Shopify, organic traffic didn’t dip. It kept climbing, and across my 17-month engagement it grew…
Found this useful?
Add me as a preferred source on Google to see more of my SEO and AI search insights in your results.