51Talk.ph – Turning an SEO Foundation
Into Measurable Organic Growth
A six-month SEO consulting engagement covering technical audits, keyword strategy, content, link building, and CRO-aligned recommendations for one of the Philippines’ leading online English-tutoring platforms.
Growing sustainably in a fast-moving, high-intent category
Online education is a crowded, competitive vertical where rankings can shift quickly. Heading into the engagement, 51Talk.ph needed a partner who could diagnose technical blockers, uncover the right keyword opportunities, and build an authority profile without relying on paid search.
Technical & UX gaps
Website structure, performance, and user-experience issues needed a full audit to identify what was holding rankings and usability back.
Unclear keyword priorities
The site needed a clear, research-backed view of which keywords carried the best mix of relevance, intent, and ranking potential.
Fragmented site architecture
Internal linking and URL structure were not yet optimized to guide both users and search engines through the site efficiently.
Thin authority profile
A natural, white-hat backlink strategy was needed to build domain authority without risking penalties from low-quality links.
Limited competitive visibility
The team lacked a structured view of competitor strategies and where 51Talk could realistically win ranking share.
SEO/CRO working in silos
SEO recommendations weren’t yet connected to conversion-rate optimization, leaving traffic gains under-monetized.
A six-month, full-funnel SEO program
The engagement was structured around six connected work streams, each feeding the next – from technical fixes, to content, to authority building, to ongoing enablement.
Technical SEO foundation
Audited site structure, performance, and UX; advised on URL structure, redirects, schema markup, and XML sitemaps to keep the site crawlable, fast, and search-friendly.
Keyword research & content strategy
Conducted thorough keyword research to surface relevant, high-potential terms, then built content strategies aligned to those keywords and genuine user needs.
Site architecture & internal linking
Recommended improvements to internal linking and overall site architecture so authority and relevance flowed to the pages that mattered most.
Authority & link building
Developed natural, white-hat link-building strategies to strengthen the site’s backlink profile and long-term domain authority.
Competitive intelligence
Analyzed competitor strategies on an ongoing basis, translating findings into concrete recommendations and continuously adapting to algorithm changes.
CRO alignment & enablement
Connected SEO recommendations to CRO opportunities, and ran workshops and training sessions so the internal team could sustain best practices.
Organic traffic climbed 39.7% over the engagement
Estimated monthly organic search traffic, tracked month over month across the engagement window. Source: Semrush Domain Overview (Historical Data).
Estimated Organic Traffic – Apr–Oct 2020
Keyword Position Distribution – April vs. October 2020
| Position bucket | April 2020 | October 2020 | Change |
|---|---|---|---|
| Top 3 | 509 | 611 | +20.0% |
| Positions 4–10 | 206 | 228 | +10.7% |
| Positions 11–20 | 108 | 121 | +12.0% |
| Positions 21–50 | 343 | 293 | -14.6% |
| Positions 51–100 | 1,124 | 1,181 | +5.1% |
| Total tracked keywords | 2,290 | 2,434 | +6.3% |
What the client had to say
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