CloudEmployee.co.uk – Leading a Technical
& On-/Off-Page SEO Program
A 20-month, in-house SEO Team Lead engagement – spanning technical SEO, on-page and off-page strategy, and team leadership – for a UK-based offshore IT staffing platform.
A modest technical & on-page foundation, and no team workflow to build on
CloudEmployee needed a technical SEO baseline, content aligned to real search intent, and a stronger off-page authority profile – plus a structured way for the SEO team to plan, execute, and report on all of it.
Technical SEO gaps
Site speed, structured data implementation, and mobile-friendliness had not been systematically audited or prioritized, limiting crawlability and indexability.
On-page content misaligned to intent
Keyword research, meta tags, and internal linking weren’t consistently mapped to what target customers were actually searching for.
Thin off-page authority profile
The backlink profile lacked a steady pipeline of high-quality links, guest-posting placements, and partnerships to build authority against established staffing platforms.
No shared team workflow
The SEO team had no central system for organizing, tracking, and delegating technical, on-page, and off-page work across contributors.
No consistent KPI reporting
Organic traffic, rankings, conversions, and engagement weren’t being tracked and reported on a regular cadence for stakeholders.
Cross-functional silos
SEO priorities weren’t consistently connected to marketing, development, and design work, slowing down execution on both sides.
A 20-month program spanning technical, on-page, off-page and team leadership
As SEO Team Lead, the engagement combined hands-on technical and on-page work with off-page authority building, structured team management, and cross-functional collaboration – six connected work streams built to compound over time.
Technical SEO strategy
Developed comprehensive technical SEO strategies to improve website performance, crawlability and indexability – prioritizing site-speed optimization, structured data implementation, and mobile-friendliness enhancements.
On-page optimization
Built on-page strategies spanning keyword research, content optimization, meta-tag optimization, and internal linking – ensuring pages aligned with target keywords and user intent.
Off-page authority & link building
Developed off-page strategies focused on acquiring high-quality backlinks from authoritative sources, and identified link-building opportunities, guest-posting prospects, and partnerships.
Team workflow via Trello
Used Trello to organize, track, and delegate tasks within the SEO team – setting up workflows, assigning tasks, and monitoring progress for efficient execution.
KPI reporting & continuous improvement
Monitored organic traffic, rankings, conversions and engagement, produced regular reports for stakeholders, and refined strategy based on data-driven insights and the latest algorithm changes.
Cross-functional leadership
Oversaw the team’s implementation of technical, on-page and off-page strategies; collaborated with content creators, marketing, development and design; and managed the SEO budget, tools and training.
Organic traffic grew 8x across the engagement
Estimated monthly organic search traffic to cloudemployee.co.uk, tracked from the start of the engagement to its close – as the technical, on-page and off-page work compounded. Source: Semrush Domain Overview (Historical Data).
Estimated Organic Traffic – Jul 2018–Mar 2020
Keyword Position Distribution – Jul 2018 vs. Mar 2020
| Position bucket | Jul 2018 | Mar 2020 | Change |
|---|---|---|---|
| Top 3 | 1 | 7 | 7x |
| Positions 4–10 | 6 | 47 | 7.8x |
| Positions 11–20 | 34 | 255 | 7.5x |
| Positions 21–50 | 206 | 1,036 | 5.0x |
| Positions 51–100 | 408 | 1,471 | 3.6x |
| Total tracked keywords | 655 | 2,816 | 4.3x |
What the client had to say
Add your CloudEmployee client testimonial here – a short quote on the traffic growth, the technical SEO improvements, or leading the SEO team lands best.
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