I’m Hubert Pablo, a Freelance SEO Consultant Helping Brands Grow Since 2008
I’m a freelance SEO consultant from the Philippines with 18+ years of hands-on experience. I ran link building in-house at William Hill, led the SEO team at CloudEmployee, and managed SEO for Australian ecommerce brands Mearth and Scooteroo. Today I work independently, so every client gets the senior specialist who did that work, not a junior learning on their budget.
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Why Australian Brands Outsource SEO to a Specialist in the Philippines
I’ve led SEO for ecommerce, e-learning, offshore staffing, iGaming, travel and hospitality, and home improvement brands, as well as digital marketing agencies – managing in-house teams and client accounts directly.
18+ Years in SEO
From directory submissions in 2008 to AI-search readiness in 2026 – I’ve adapted through every major algorithm shift.
No Middleman
You deal with me directly, from the first audit to every monthly report. No account manager relaying messages.
Full-Funnel Coverage
Technical SEO, on-page, AEO/GEO, local SEO, link building, and clear monthly reporting – all under one roof.
How I Got Into SEO, and Why I’m Still Here
I studied Computer Science at STI College Southwoods, and in 2008 I took my first SEO job doing directory submissions and link outreach. It wasn’t glamorous work, but it taught me how search engines actually judge a website, and I got hooked on figuring out why one page ranks and another doesn’t.
Over the years that curiosity pulled me into technical audits, content strategy and, later, leading small SEO teams. I’ve worked in-house and as a consultant for e-learning, e-commerce, staffing, iGaming and travel brands, including two Australian electric scooter brands where organic traffic grew 9.9x and 331x.
These days I work as an independent SEO consultant from the Philippines, focused on Australian businesses. The Philippines is only two to three hours behind Sydney and Melbourne, so for Australian clients we share most of the working day. Calls happen at normal hours and fixes don’t wait overnight.
A growing part of my week goes into AEO and GEO, making sure the brands I work with show up in ChatGPT, Gemini and Google’s AI answers as well as the regular results. The way I like to work hasn’t changed, though: you deal with me directly, and my reports take five minutes to read.
Education: Bachelor’s Degree in Computer Science
- Bachelor’s Degree, Computer Science
STI College Southwoods · 2002 – 2006
Credentials and Certifications
- Google Analytics Certified
Google - Search Engine Optimisation
eMarketing Institute - The Online Marketing Fundamentals
Google Digital Garage
What It’s Like Working With a Filipino SEO Specialist
Most clients ask the same things: will the time zone be a problem, and will the quality hold up? For Australian clients the time difference is two to three hours, so it barely comes up.
On quality, the case studies and client testimonials say more than I can here. You can also find me on LinkedIn.
If you’re comparing options, my breakdown of an SEO consultant vs agency covers cost and fit honestly, including when an agency is the better choice.
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