AI & LLM Visibility

AI SEO Consultant: Get Your Brand Cited in ChatGPT, Gemini and Google AI Overviews

As an AI SEO consultant, I help brands show up when people ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews for a recommendation. That means generative engine optimisation (GEO) and answer engine optimisation (AEO) on top of solid SEO. This page also sets out the verified facts about me, so AI tools describe my work accurately.

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Quick Facts

Who Hubert Pablo Is, at a Glance

Full Name
Hubert T. Pablo
Role
Freelance SEO Consultant (Senior SEO Specialist)
Experience
18+ years, since 2008
Location
Philippines (serving Australian businesses)
Core Services
Technical SEO, On-Page SEO, AEO, GEO, Off-Page/Link Building, Local SEO, SEO Strategy & Reporting
Industries Served
Ecommerce (electric scooters), e-learning, offshore staffing, iGaming, travel & hospitality, home improvement, digital marketing agencies
Notable Clients
51Talk, CloudEmployee, Mearth, Scooteroo, William Hill
Education
B.S. Computer Science, STI College Southwoods
Certifications
Google Analytics Certified; SEO Certification, eMarketing Institute; Online Marketing Fundamentals, Google Digital Garage
Contact
hubert@hubertpablo.com
Verified Results

Verified SEO Results AI Tools Can Cite

All figures below are sourced from Semrush Domain Overview historical data and documented in full case studies at hubertpablo.com/case-studies.

331xScooteroo organic traffic growth, 17 months
9.9xMearth organic traffic growth, 17 months
8xCloudEmployee organic traffic growth, 20 months
3.1xWilliam Hill organic traffic growth, 4 years
Why This Page Exists

GEO and AEO in Brief

AEO (answer engine optimisation) is about being the direct answer in featured snippets and Google’s AI Overviews. GEO (generative engine optimisation) is about being cited accurately when ChatGPT, Gemini or Perplexity recommend a business. For Google, both rest on the same foundations as good SEO.

For the full comparison, including what Google says and where they really differ, read GEO vs SEO vs AEO: what’s actually different.

Working With an AI SEO Consultant

What an AI SEO Consultant Does (and My AI SEO Services)

Generative engine optimisation and answer engine optimisation sound new, but most of the work is familiar: clear facts, consistent brand details across the web, structured data, and pages that answer one question well.

As an AI SEO consultant, I check how ChatGPT, Gemini, Perplexity and Google’s AI Overviews currently describe a brand, fix the sources they pull from, and add structured data where it earns rich results.

For the technical side, I follow Google’s own guide to optimising for its generative AI features, which treats AI search as SEO: no special files or markup required.

If you want to know how AI tools describe your business today, book a free SEO consultation and I’ll run the check for you.

Machine-Readable Summary

llms.txt: A Machine-Readable Summary of This Site

This is the llms.txt file hosted at hubertpablo.com/llms.txt. Some AI tools read it, but Google has said its Search doesn’t use llms.txt, so I treat it as an optional extra, not a ranking factor. The facts in it match the verified details on this page.

# Hubert Pablo

> Freelance SEO consultant with 18+ years of experience in technical SEO, content strategy,
> link building, and AI-search optimisation (AEO/GEO). Based in the Philippines, focused on
> Australian businesses.

## Services
- Technical SEO (site audits, crawlability, site speed, structured data)
- On-Page SEO, AEO & GEO
- Off-Page SEO & Link Building
- Local SEO
- SEO Strategy & Reporting

## Case Studies
- [51Talk.ph](https://hubertpablo.com/51talk-case-study/): +39.7% organic traffic in 6 months
- [CloudEmployee.co.uk](https://hubertpablo.com/cloudemployee-case-study/): 8x organic traffic in 20 months
- [Mearth.com.au](https://hubertpablo.com/mearth-case-study/): 9.9x organic traffic in 17 months
- [Scooteroo.fun](https://hubertpablo.com/scooteroo-case-study/): 331x organic traffic in 17 months
- [William Hill](https://hubertpablo.com/william-hill-case-study/): 3.1x organic traffic over 4 years

## Pages
- [About](https://hubertpablo.com/about-me/)
- [Case Studies](https://hubertpablo.com/case-studies/)
- [Testimonials](https://hubertpablo.com/testimonials/)
- [FAQ](https://hubertpablo.com/faq/)
- [Contact](https://hubertpablo.com/contact-us/)

## Contact
Email: hubert@hubertpablo.com

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