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Hubert Pablo

General

Who am I working with?

I’m Hubert Pablo, a Sr. SEO Specialist based in the Philippines with 18+ years of experience managing SEO strategy for brands across travel, hospitality, e-learning, digital marketing, home improvement, and more.

What makes your approach different from an agency?

You work directly with me – not a junior account manager learning on your budget. I’ve already solved most of the problems SEO campaigns run into, so we skip the learning curve.

Do you work with businesses outside your industry experience?

Yes. While I’ve led SEO for RV/travel, hospitality, e-learning, and home improvement brands, the fundamentals of technical SEO, content strategy, and link building apply across industries. I’ll always be upfront if a niche needs extra research time.

Services & Process

What SEO services do you offer?

Technical SEO, on-page SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), off-page SEO and link building, local SEO, and ongoing SEO strategy and reporting.

What is AEO and GEO, and why do they matter now?

AEO and GEO optimize your content so it gets surfaced and cited by AI tools like ChatGPT and Gemini, not just traditional search engines. As more people search through AI, this is becoming as important as classic SEO.

Do you handle technical SEO issues like site speed and crawl errors?

Yes. I run full technical audits covering crawlability, site speed, structured data, mobile-friendliness, and broken links, and work with your developers to get fixes implemented.

How do you approach link building?

Ethically and sustainably. I focus on white-hat outreach, high-quality relevant backlinks, and regular audits to identify and disavow toxic or spammy links that could hurt your domain authority.

Do you offer local SEO for businesses with physical locations?

Yes. I manage Google Business Profile optimization, local listings across directories, and map/local rank tracking to help you get found by customers nearby.

How do you report on results?

You’ll get clear, regular reporting covering organic traffic, rankings, and conversions – so you always know what’s working and why, without needing to interpret raw data yourself.

Working Together

How do we get started?

Start with a free site audit. I’ll review your website and show you exactly what’s holding your rankings back – technical issues, content gaps, and quick wins – with no strings attached.

How long does it take to see SEO results?

It depends on your site’s current state, competition, and industry, but most clients start seeing measurable movement within 3–6 months, with stronger gains compounding over time.

What tools do you use to manage projects and track performance?

I use tools like Notion and Monday.com for task and workflow management, alongside industry-standard SEO platforms for keyword research, audits, and rank tracking.

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